Targeting

Our routes cover areas with a radius of 5–10 miles giving you concentrated, reoccurring, views of your ad by people that are your customers. We also give you the flexibility of selecting other areas that have similar demographics giving your marketing dollars focus.

Coverage

Strategies we employ in every route include:

• Stay on roads with the most people and at the times when they are present, based on DOT surveys, other consumer statistical companies, and the observations reported by our trained drivers.
• Drivers make left turns whenever possible. We spend more visible time in intersections and locations where drivers are captive.
• We drive in the left hand or center lanes wherever possible, giving more people a better view.
• Our trucks are on the road from 6am to 10pm Monday through Thursday, 6am to 12am on Fridays and 8am to 12am on Saturdays giving you complete coverage of commuters, work-day drivers, and entertainment seekers.

Tracking

• Safari Mobile Billboards tracks every move each truck makes and a report is available at all times.
• Each route includes your business location or key demographic, we will stop so that your ad is seen at your location.
• Our website shows the location of the truck on each route in real time, refreshing every 5 minutes.
• Your ad holds a place on our website and we can tell you how many people used our site to find your
  contact info.

Movement

• Our trucks are designed to keep the public interested by always trying to see what’s next.
• Our low cost, dynamic, targeted, high identity, response driven marketing is the most effective media anywhere.