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- It is proven that motion attracts attention. Scrolling Billboards are more than twice as effective in generating sales and awareness as non-moving signs.
- Scrolling mobile billboards are examined by 80% of riders in automobiles and nearly 70% of people will read them.
- There is a 97% recall of the advertising message. (RYP & Becker Group)
- Mobile billboard displays boost name recognition 15 times greater than any other form of advertising. (Product Acceptance and Research Inc.)
- It is estimated that one mobile billboard truck can make over 1.5 million impressions per month when targeting a DMA (Designated Marketing Area) of more than 5 million people. (Simmons Market Research)
- It captures heavy commuters: 27% of the heaviest commuters do not read a newspaper. (The Arbitron Outdoor Study)
- Heavy commuters make more money, drive more, and are more likely to have children. (The Arbitron Outdoor Study)
- 96% of people state that the ad had more impact than a static billboard. (American Trucking Association Study)
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